The country’s most well known soup manufacturer is going to address the nutritional and health needs of their closest and neediest customers. The company recently announced that they will be committing $10 million towards fighting hunger and obesity near their headquarters in Camden, New Jersey. With extreme poverty simultaneously occurring with greater than average incidence of childhood obesity.
They outline plans of collaboration with community groups and attempting to improve the conditions that lead to hunger and obesity at the environmental level. Commercial and education prongs will be key features of the effort.
It is very impressive to see such an American institution like Campbell recognizing and attempting to fix these problems in their own back yard. Hunger and obesity are coexisting more and more frequently, and if I lived in a state where hot-soup was more of a mainstay, I would definitely reach for Campbell’s next time. Epitomizing the lose weight fight hunger spirit indeed.